Digital Marketing Discovery

Starting a new business or just evaluating your current marketing program? Our Digital Marketing Discovery might be a good fit. The Discovery is a short engagement that’s easy on the budget and can help point you in the right direction.

After an initial consultation, we will conduct research on your industry, competitors, third-party data, etc. Once we’ve spent some time reviewing your website and pulling data, we’ll prepare a summary report which will discuss next steps. The goal of the Discovery is to help identify opportunities to:

• Assess campaign performance
• Allocate an appropriate budget
• Identify strengths and weaknesses in branding, technology, and your marketing funnel
• Gain insights into competitors digital marketing visibility
• Identify potential business partners
• Evaluate software and identify a best fit

Below is a snapshot what’s included in your report.

What’s Included?

Executive Summary

Provides a concise overview of the key findings and insights gleaned from the digital discovery process. It highlights the main opportunities, challenges, and potential strategies identified during the analysis. A good executive summary may be what you need to help convince your CEO its time to launch an SEO program or redesign the website.

Product, Service & Brand Positioning

We’ll focus on defining the products or services offered, and positioning the brand within the market. It outlines the unique value propositions, target audience, and messaging strategies to differentiate the brand from competitors. Are you positioned well in the market for success? What category of business is your brand?

Paid Media Research & Forecast

Companies that execute a successful paid media program can see a significant boost to brand awareness, leads, and e-commerce sales. Paid media may not be for everyone and it may take more than you have budgeted to see success.

Competitive Analysis

The competitive analysis is a comprehensive examination of competitors within your industry. It assesses their strengths, weaknesses, market share, and strategies to identify opportunities for growth and areas where the brand can gain a competitive advantage. We may look at specific things like your current Google Ads campaign CPCs or SEO clicks relative to your top competition.

Cost?

We strive to make our Digital Marketing Discovery affordable for startups and SMBs. We typically don’t spend more than a day or two on the discovery with the analysis usually wrapping up within 2 weeks from the time we receive your completed Discovery questionnaire. If you’re ready to get started, click on one of the payment options below and we’ll reach out to your email address provided to schedule our first Discovery meeting.

What Happens Next?

We may be a great fit for your company or maybe not. If you need website programming, creative, branding, or other service we don’t provide, we would be happy to refer you to one of our business partners. Our decades of digital marketing experience can help guide you to the best service providers and the right tools to help you grow.